Unleash New Superpowers: Why CPAs Should ‘Assemble’ Payroll & HR Into Their ‘Superhero Toolbelt’ 

Helping clients with tax-related challenges is a superpower in and of itself, but what if there were a hidden CPA “power” you could use to help people and businesses with their people processes? Wouldn’t that be super? 

Indeed, every superhero has their signature power: Thor wields a hammer, Hulk relies on his superstrength, and Iron Man has a full suit that gives him special abilities like the ability to fly and shoot lasers.  

So why shouldn’t certified public accountants have special powers at their disposal to complement their robust tax services, such as payroll and human resources solutions? 

Every day you are focused on your clients and their needs. If there was a way to help your business generate additional revenue while helping your clients handle complex tasks like payroll that’s a super-powered win-win, right? 

Just like the Avengers came together with the most powerful people in the country, a Certified Public Accountant can use assets to build off what they already do—by Hulking up.  

By combining accounting, payroll and HR all into one place, your “superhero toolbelt” will be geared up to help your clients’ greatest payroll challenges. 

There are many benefits to combining payroll and HR with accounting in one space. It can result in efficiency and enhanced productivity. CPA Practice Advisor found that “57% of respondents expect more work to be automated in the next five years, signaling a shift toward increased efficiency and productivity.”  

Accounting Insights adds that the integration of payroll, HR and accounting “enhances productivity and reduces redundancies by improving data flow and collaboration.” By using payroll and HR software as an accountant, you can add powerful tools to your “belt” that simplify operations and elevate efficiency for both you and your clients. 

This allows you as the CPA to be the superhero your clients need you to be. But what are some of the other benefits that might not be as easy to see? 

Two Is Better Than One 

Two heroes are better than one, and two tools are better than one. By combining payroll and HR with accounting, something you do best, you will have the tools to make your business even more powerful—and not in a Thanos type of way; this would be used for good! 

Each hero has the power to make them strong enough or smart enough to face challenges. In the same vein, CPAs can leverage tools to strengthen their impact and conquer any obstacles that come their way in terms of business growth or customer retention. 

You may not think of yourself as a superhero and you may not have superhuman speed like Captain America, but you still have strong assets that matter to your clients. And in the real world, efficiency and speed comes from technology. With white-labeled payroll and HR solutions, you not only can add your name to the solution, even with big Superman “S”-like lettering if you like, but there are a few more assets you can add to your toolbelt, including: 

  1. Payroll management is one click away for your clients. 
  1. Payroll processing is a one-step process with a wizard to walk clients through the process. 
  1. Employee access gives your clients access to key documents like W-2s and W-4s. 
  1. Reporting allows for easy access to information for your clients, such as job costs, payroll and labor distributions. 

According to CPA.com’s CAS Benchmark Survey, 47% of the top CPA performers said they have a single platform that centralizes payment processing, expense management and financial operations. So your clients would benefit, too, from incorporating payroll and HR into your service menu. By adding payroll and HR resources along with assets you already have, you can be your clients’ hero when it comes to all financial matters.  

Become the CPA superhero your clients need, with simplified reporting that allows you and your clients to see when reports are updated in real time. Creating true transparency and accessibility allows you to remain a trusted source with your clients with more communications going out as well. Enhanced financial management allows you to make informed decisions for the betterment of your clients as well.  

As the CPAdirectory explains, “In today’s competitive business environment, CPAs and CPA firms must continually adapt and innovate to stay ahead.” By increasing what you offer as a CPA, it allows you to grow your skills and revenue with the new payroll and HR technology as one of your main superhero tools.  

The Power of Execupay 

By choosing Execupay, you have “superpowers” at your disposal to help you run payroll for your clients efficiently, easily and accurately. Combine that with your accounting services, and you will be an unstoppable financial force for your clients.  

Become the superhero your clients need with Execupay, with the powers of payroll and HR technology you will be unstoppable. 

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